Yesterday there was a 100% spike in new visitors for Lakewoodstock.com…topping out above 100 for the day. 53% of the day’s traffic was from Facebook, the majority of the rest came from people who saw fliers. For the last week or so, Facebook has driven around 38% of our new visits. The event currently has [...]
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Looks very promising. I’ll post reviews as we play with integrating it into our clients management systems.
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Today is off-the-cuff blog day. Some ideas in no particular order If you can provide something of value to the other person, and communicate it effectively, that’s “sales” If you can convince someone to buy something of little or no value to them, that’s BS. Cold calling is a numbers game. Have a script, be [...]
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Highrisehq is a decent todo manager for sales. Salesforce.com remains the best I have worked with in terms of automation and the ability to support templates for communications, collateral, managing a pipeline professionally, tracking leads and lead sources. BeyondBullets author (whose name escapes me at the moment) best coaching I have seen for presentations. If [...]
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This is NOT about how to monetize social networking. There are a bunch of articles and “experts” on that topic coming out of the woodwork. This is just a post on some observations and some of the fun coming out of my great Twitter experiment. With Facebook, Twitter, and the other social network utilities, I [...]
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http://www.mattcutts.com/blog/whitehat-seo-tips-for-bloggers/ Came across the link on http://www.Lifehacker.com (another very useful site.)
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The smallest commitment from someone can significantly increase their likelihood of eventually buying . Lots of research on it…some scary research even… Read the rest of this entry
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Robert Cialidini found so much research pointing to this conclusion that he devoted an entire chapter to it in Influence: The Psychology of Persuasion. The bottom line: Whatever action you want to someone to take, whether it be to buy, or vote, or to sign a petition, your chances of success are significantly better if [...]
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Want more bang from your ad dollars? Turn your product into the advertisement. In Purple Cow: Transform Your Business by Being Remarkable, Seth Godin makes the case that traditional advertising has reached the point of diminishing returns. He points out that most of your customer’s big needs are already being met. So if you want [...]
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Show potential customers images and examples of people like them, using and benefiting from your product. Robert Cialdini, in his book Influence: The Psychology of Persuasion presents a mountain of evidence showing how powerful the idea of “social proof” is and demonstrating how it works. Show potential customers images and examples of people like them, [...]
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