Content
File: Sales and Marketing
Continuing their thought leadership around water consciousness and being green, client David Rolston Landscape Architects has just launched GreenPoolDemolition.com . The site highlights some great opportunities for those examining pool removal or pool demolition. The crux: you can turn that old pool into the core of a rainwater harvesting system, be kind to your wallet and [...]
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By 1954, a Denmark-based toy manufacturer called “The LEGO Company” had established a reputation for making high quality wooden toys. Some five years earlier they had introduced a plastic toy called “the automatic binding brick.” It met a poor reception that spawned prophesies of failure in the industry press. LEGO made good wooden toys; this [...]
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I have been browsing through Google’s various blogs to learn more about how might leverage their tools for our clients. Will has me sold on Google App Engine – a development solution that frees up people to simply innovate without requiring them raise capital. In my reading, and in my day to day perusal of [...]
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FierceDeveloper.com shows Apple Iphone overtakes Windows in “smartphone” operating system market share in October. RIM remains on top. Here is the article. Another high level summary is here CBS Interactive bids ad networks adieu. Affects CBS.com, TV.com and CNET. Via iMediaConnection Older chart that has been underscored by some client conversations and research recently: Mobile [...]
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I keep seeing beautifully done presentations and videos extolling the virtues of various social media – primarily Twitter and Facebook. While I have seen both venues work for marketing, I am left wondering sometimes about how different companies measure success – or if they measure success. Having blog does not automatically translate to success. Tweeting [...]
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Here are some of my favorite examples of helping someone get started on the Web. If you like 25 cent words you can also file it under “usability”, “user interaction” or even “heuristics”. Tumblr – love their start up screen for the first time user Shopify – love their little floating explanation div’s that you [...]
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I have been meaning to put this list up …here is a rough first pass at some of my favorite books. They all have something to offer, even if some have more than others. Where there are more than one author I have only listed the first for now. Marketing and Product Development: Crossing the [...]
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We had a fun discussion today regarding strategy. For the last three years we have been re-tooling based on our successes with other businesses. The process has involved deepening in our expertise in every area of technology – from databases to the minutae of cross browser CSS, to JavaScript and application frameworks, servers, and storage [...]
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This post inspired by chatting with @myweekendapp on Twitter about Ruby. His conversation piqued my interest because I remember when we first dove into Ruby a couple of years ago, so I am sharing the way we developed mastery of the language. When we set out to tackle Ruby on Rails we..and Will in particular [...]
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Wikipedia now has a great article on Everett Rogers’ Diffusion of Innovations http://en.wikipedia.org/wiki/Diffusion_of_innovations If technology touches your career, this research provides some excellent perspectives and tools. It has been used by some of the giants of high technology, and notably Geoffry Moore used it to develop his book series “Crossing the Chasm”.
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