reposted …written with Will Bunker. This section offers summaries of ideas that we think have the potential to dramatically improve your business. Here is our latest installment, from IInfluence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini, PH.D. This book was – for me – profound. It is also interesting to see [...]

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The imagery people see in your advertisements is more important than your words. That’s what Pierre Martineu says in his seminal marketing book Motivation in advertising: Motives that make people buy (McGraw;Hill series in advertising and selling). Another simple idea that seems to have a huge impact, as explained below. Show don’t tell… Martineu says [...]

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Here is “One Good Idea” from The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising by Eric Duplessis: The single best predictor of whether someone will buy as a result of seeing your advertisement is his or her answer to the question: “did you like that ad?” Want to know if an [...]

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