The results of a study published Applied Cognitive Psychology showed doodling could lead to a whopping 29% memory improvement over not doodling Thanks to those teachers who let me doodle. Yahoo news report I am reminded to doodle more actively….and maybe we should encourage students to draw on their desks?
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Today I realized that I could radically increase my time spent learning by utilizing my time in the car. Until now I have been listening to history coursed while driving from the Teaching Company. They are fantastic but not contributing to my technical skills increasing. All of a sudden, it hit me, that there are [...]
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The Mephisto blogging system seems to be quite alright now that I have it set up. This is my first go with liquid templates and they have been very easy to understand. I hope support for the Mephisto project gets revitalized. [authors note: As of May 2010, we are moving everything over to our WordPress [...]
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This is a brief post for anyone powering multiple blogs with Mephisto for Rails. Here is a good article with rewrite rules that work, and a link to a great explanation of the process: http://www.appelsiini.net/2007/6/mephisto-multiple-site-config here is a useful article on the entire process: http://www.mslater.com/2007/6/1/setting-up-mephisto-for-multiple-sites Some notes: the current version of Mephisto lets you add [...]
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The smallest commitment from someone can significantly increase their likelihood of eventually buying . Lots of research on it…some scary research even… Read the rest of this entry
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Robert Cialidini found so much research pointing to this conclusion that he devoted an entire chapter to it in Influence: The Psychology of Persuasion. The bottom line: Whatever action you want to someone to take, whether it be to buy, or vote, or to sign a petition, your chances of success are significantly better if [...]
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Want more bang from your ad dollars? Turn your product into the advertisement. In Purple Cow: Transform Your Business by Being Remarkable, Seth Godin makes the case that traditional advertising has reached the point of diminishing returns. He points out that most of your customer’s big needs are already being met. So if you want [...]
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Show potential customers images and examples of people like them, using and benefiting from your product. Robert Cialdini, in his book Influence: The Psychology of Persuasion presents a mountain of evidence showing how powerful the idea of “social proof” is and demonstrating how it works. Show potential customers images and examples of people like them, [...]
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The smallest commitment from someone can significantly increase their likelihood of eventually buying . Lots of research on it…some scary research even… The smallest commitment from someone can significantly increase their likelihood of eventually buying . This is Robert Cialdini’s conclusion from years of research on the subject and is featured in Influence: The Psychology [...]
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I am reminded that automation can be the best consolation after tackling some long mundane configuration task….or coding task…or business process in general.. In general, any repetitive task that takes 10 minutes gets scrutinized as something we should probably automate to make it a 5 second transaction. This week I was wrangling with configuring multiple [...]
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